Modernist architect, designer, artist, and publisher Giò Ponti described his typology of the “ancient Italian-style home” as domus, a habitat where outside/inside boundaries were mutable or immaterial and surface treatments were considered. To celebrate their compatriot and personaggi famosi di milanese and his love of surfaces, Milan-based CC-Tapis have designed the “Avant Garde” rug collection which includes Hello Giò, Diamond and Lost in the Fifties. (cont)
Ponti’s love of surface treatments is exemplified in Hotel Parco dei Principi. The field of blue and white surfaces inside and out echo what Ponti saw on arrival; blue heat, blue sky, blue sea, and the “blue volcano” Vesuvius. He declared the 100 guest rooms would each have a different floor pattern. Public areas are similarly tiled and augmented with walls of tactile ceramicised pebbles and various sized quadrilateral ceramic “plates” by his friend Fausto Melotti. The tiled repetitions in Hello Giò (above) are a distinctive but familiar homage to Ponti’s Principi legacy.
Ponti’s theory of “finite form” influenced all his work and was signified by his continuous employment of the diamond or lozenge shape, similar to CC-Tapis’ Diamond rug below. (cont)
On the fiftieth anniversary of Hotel Parco de Principi in 2012, Domus magazine (founded by Ponti) declared Hotel Principi captures “un momento glorioso del design italiano degli anni ’50.” It does. And so too CC-Tapis’ designs in honour of Ponti remind us that Italian design has been “glorioso” for millenia. Long may it continue. DJ