Let’s go! Andiamo! Don’t miss COVER magazine’s Forza Tappeti: the Rug Revolution exhibition at the entrance to designjunction’s EDIT at La Pelota during the Salone Internazionale del Mobile di Milano. A selection of the designers featured in Forza Tappeti include Christopher Farr and CC-Tapis plus:
Modernist architect, designer, artist, and publisher Giò Ponti described his typology of the “ancient Italian-style home” as domus, a habitat where outside/inside boundaries were mutable or immaterial and surface treatments were considered. To celebrate their compatriot and personaggi famosi di milanese and his love of surfaces, Milan-based CC-Tapis have designed the “Avant Garde” rug collection which includes Hello Giò, Diamond and Lost in the Fifties. (cont)
Ponti’s love of surface treatments is exemplified in Hotel Parco dei Principi. The field of blue and white surfaces inside and out echo what Ponti saw on arrival; blue heat, blue sky, blue sea, and the “blue volcano” Vesuvius. He declared the 100 guest rooms would each have a different floor pattern. Public areas are similarly tiled and augmented with walls of tactile ceramicised pebbles and various sized quadrilateral ceramic “plates” by his friend Fausto Melotti. The tiled repetitions in Hello Giò (above) are a distinctive but familiar homage to Ponti’s Principi legacy.
Ponti’s theory of “finite form” influenced all his work and was signified by his continuous employment of the diamond or lozenge shape, similar to CC-Tapis’ Diamond rug below. (cont)
On the fiftieth anniversary of Hotel Parco de Principi in 2012, Domus magazine (founded by Ponti) declared Hotel Principi captures “un momento glorioso del design italiano degli anni ’50.” It does. And so too CC-Tapis’ designs in honour of Ponti remind us that Italian design has been “glorioso” for millenia. Long may it continue. DJ
Just weeks to wait until the Salone Internazionale del Mobile welcomes the world to the annual design exposition. Spread across the city but centred in the Brera district, one of the focal points is La Pelota where the UK’s designjunction will present EDIT.
Rather like the anticipation created by a nested set of Russian Matryoshka dolls where the urge is to power through the nest to find the innermost gem, visitors will want to ensure they discover COVER magazine’s Forza Tapetti: The Rug Revolution pavilion. Strategically located in the forecourt of La Pelota, Forza Tapetti is a must-see curated exhibition of the best in contemporary carpets. Here’s a sneak peak at the carpets that will be displayed in our Michael Sodeau-designed pavilion. DJ
The cow as villain is probably urban myth, but Chicago’s reputation as a lodestone for architectural excellence began after the conflagration in 1871 when a bovine was blamed for bowling over a lantern and setting the city ablaze. Bold buildings soon followed and the Second City became and remains an influential centre for architecture; renowned as the city that built the first steel-frame skyscraper. The bull market that fueled the boom was the catalyst for a memorable saying coined by Chicago realtors in 1926 to underscore the value of a property’s locale. “Location, location, location.”
Location, location, location is still applicable to real estate. And the phrase becomes meaningful for COVER magazine during Milan Design Week 2013. We’ve bagsied a prime location for Forza Tappeti: The Rug Revolution. COVER’s exhibition pavilion is part of designjunction’s Edit show at the prestigious (and massive) La Pelota venue. Our Forza pavilion will be located in the courtyard entrance to La Pelota. Fair organisers estimate up to 10,000 daily visitors will encounter the Forza pavilion as they enter and exit Edit. However visitors find us, by intent, chance or with COVER’s version of a vaudeville hook, your scribe believes visitors will be captivated by our exhibitors and their handmade rugs.
But while location is key, it only becomes the winning trifecta when linked to superb content contained within sublime space. Acclaimed designer Michael Sodeau has designed our Forza pavilion. His innovative accordion-shaped frame emphasises the iconic shape’s architectural virtues – structurally sound, flexible, dynamic, and expressive – to create a sheltered stand with infinite spatial solutions and significant volume. All of which combine to make the Forza Tapetti pavilion unmissable. DJ
The Alf Onnie curtain shop in East Ham, London, was on its uppers. Established in 1920, the family owned curtain company was one net curtain away from financial disaster. But then along came Alex Polizzi. Star of BBC television reality show The Fixer, Polizzi uses her business nous to rescue a company in each episode (filmed over four months). Daughter of hotelier Olga Polizzi, niece of Rocco Forte, granddaughter of Lord Forte, Polizzi is – in an unconventional but illustrative use of the legal phrase – a force majeure. Ignore her at your peril.
The three brothers who run Alf Onnie were in a pickle. The store was crammed with unrelated merchandise, the accounts were shipwrecked and the brothers were at odds. Most of Polizzi’s advice made sense, and without her expertise the shop was doomed. But on the subject of craft and skilled hand work your scribe sides with brother Jeremy. In 2008 Robert Hanks reviewed Richard Sennett’s book The Craftsman. Hanks told a story about his decorator Peter. Hanks feels guilty because he can’t pay Peter enough to account for “his meticulousness and dedication”. One day Hanks finds Peter re-doing an area because irregularities had appeared. Hanks jokes about obsessive-compulsive disorder. “Peter responded with an agonised, reproachful look. ‘It’s not me’, he said. ‘It’s how it has to be.'”
“How it has to be” is at the heart of superlative craft. It is the bulwark against bodging. And it is at the heart of the rug companies who will exhibit superlative handmade rugs at COVER magazine’s Forza Tappeti: The Rug Revolution exhibition at Edit during Milan Design Week 2013.
Polizzi takes the brothers to five star Brown’s Hotel. They visit a guest room. Youngest brother Jeremy – “I am a perfectionist” – examines the room’s curtains. He doesn’t like what he finds. Polizzi calls him a “curtain nerd” and tells viewers he’s “all het up about some very minor details”. But the devil is in the details, and Jeremy has observed the curtains are unweighted at the hemline, a professional taboo. His hangdog expression says it all as he tells Polizzi, “I’ve never ever made a pair of made-to-measure curtains where I haven’t put weights in . . . I think that would be almost like cheapening myself.” Polizzi is unrelenting. But Jeremy is right. He is a consummate craftsman. He knows how it has to be. And for that your scribe salutes him. Here’s to the next ninety years of Alf Onnie, and “how it has to be”. DJ
Go on. Lean deep into the hairpin curve. Forza Tappeti Rug Revolution 2013 at the Salone Internazionale Del Mobile, Milan will be an exhilarating ride. Celebrating its second successive year at the Salone, Forza Tappeti is a COVER magazine exhibition presenting the best in contemporary hand made design carpets. COVER are delighted to present Forza Tappeti as part of designjunction’s Edit exhibition.
The venue is La Pelota, on the via Palermo in Milan’s famous Brera-Garibaldi artist quarteriere, aka the Brera Design District. Before the massive venue was renovated and transformed to host events, La Pelota was the place to watch the riotous and rapid game of pelota. Promoted in North America (and elsewhere) as Jai alai, the small rubber game ball can reach speeds of 300 km per hour. Expect Forza Tappeti to deliver similar speed, expertise, exhilaration, players, audience and more.
Edit’s dates are 9-14 April 2013, and includes highlights from designjunction’s September 2012 London Design Week show. And now for the first time it will also include Forza Tappeti. Just two months to go. Get ready to ride. DJ